But before we were actually with GroundTruth, our company was based in Maryland. Ron: So our parent company GroundTruth, our main office is actually in New York, like you said, in one world. So with everyone being at home, how is COVID really impacted that day-to-day workflow for you? WeatherBug's headquarters are I think, in New York. And I'm just."All those ads that pop up, mommy works with that." And so often the easiest way to explain things, Obviously, you're in New Jersey. I've got a hard time explaining what I've been doing. And then sometimes they ask me like, "So can you help me with my computer and get rid of all the sounds?" There's a difference between ad operations and difference between IT. And then other than that, that's sort of where it stops. Making sure our ads are up and working with our vendors. Sort of making sure that they app is running smoothly.
#Acheive weatherbug free#
They know to a point where we help to keep the internet free because of all the ad space, but they know I work in technology.
But being able to lay that foundation is like, what that does? It's just as easy to explain it to an adult than it is to a five-year-old on what ad operations or what I do, because to this day, no one my family still understands what I do. Ron: So the first thing I do explain to them, so they know that daddy works for WeatherBug and it's a weather company and weather app on mobile device, which makes it very simple. If you were talking to your five-year-old, how would you explain what daddy does? One of the things I always like to start with is, if you could explain what you do. They'll be there soon enough, I promise you.
So when they're coming in here, they're asking me if I have money so that they could go buy White Claws. I've got all the ones that are out of the house. Normally, they'd be here participating in the conversation, which sort of.they're into it now. They are with their grandparents right now. I'm currently in New Milford, New Jersey, where I live with my wife and two daughters, both five and four. It's a pleasure to be here and thank you again for including me. Ron: Well, thank you for having me, Kathy.
Really excited that you're able to be with us today. Kathy: Welcome to Ad Ops All-Stars podcast. Article Continues Below - Read the Case Study How cleanAD Completely Eliminated Malicious Redirects, Freeing up 60 Hours of AdOps Effort per Week, for Venatus Media
#Acheive weatherbug full#
Listen to or watch the full episode, or read the transcript below, to hear more about Ron's journey as an Ad Ops leader. In this episode, he shares what he looks for when hiring, how he approaches managing Ad Ops teams, what's involved in mentoring up and coming ad ops professionals, and more. Over the course of his career, Ron has seen it all and learned to "work smarter, not harder" so that he can manage stress, prevent burnout, and find a level of work-life balance that works for him and his family. During that time, he has managed Ad Ops teams ranging in size from 3 to 50 people, both in the US and globally. His 15+ year career in Ad Ops has taken him from MEC Interaction to AOL, Vibe Media and GroundTruth before landing him at WeatherBug. Ron Duque is an ad operations leader at WeatherBug.